How Woodford car sales redefines buying a car

Last week, Woodford Car Sales– a brand within the Woodford Group – opened its doors to a brand-new retail showroom in the automotive hub in Springfield, Durban.

The opening was a grand affair, featuring festivities and prizes, and most importantly, a showroom filled with keenly-priced, quality vehicles.

Dealer showrooms and car lots are a dime a dozen, so what makes Woodford Car Sales truly special?

Coming from a place you can trust

The retail showroom at Springfield is also home to the Woodford Group, with the location featuring a Woodford Car Hire and Enterprise Rent-A-Car branch. The brands are respectively the largest independent car rental company in South Africa and the largest vehicle rental company in the world.

Vehicles on-sale are sourced from the fleet that powers these two brands, providing a pedigree and degree of trust that simply cannot be bought.

Woodford has always focused on providing the customer with the best possible journey when renting, and that sentiment has been extended to its sale of cars as well.

Quality stock, backed by the Woodford guarantee

Every car in the showroom and available for purchase has been carefully selected from the fleet. Most vehicles are new models (2023-stock or newer!), have low mileage, and are priced excellently.

Buying a car can be a daunting task. Between dealing with sellers looking to turn stock as quickly as possible (and hiding or not knowing about defects) and others looking to make a quick buck, Woodford Car Sales’ model relies on customer satisfaction and the overall promise of the company to keep people moving.

“Woodford Car Sales is one of a few products of Woodford, and a means to drive our overall objective of providing mobility solutions to everyday people,” says Yacoob Paruk, Chief Strategy Officer of the Woodford Group.

“You can expect the same quality, care, and commitment to service excellence at Woodford Car Sales, as you’ve come to expect from any of our other brands.”

The future of car sales and mobility

Providing quality cars you can trust and having the brand and service to back it up is a differentiator itself, but what truly sets Woodford Car Sales apart is what it represents to the customer when it comes to mobility.

Woodford’s vision is to create a space where you can find any solution that revolves around movement and progress. As with Springfield, you can walk into the same location and rent, lease, and now even buy a vehicle – with options available that best serve your needs and lifestyle.

What’s more, they all come from a trusted brand that is both homegrown and has a global outlook.

“We’re lucky enough to know what our customers need and what their pain points are,” explains Mr. Paruk. “With the knowledge and expertise we have from being both Woodford and Enterprise, we’re able to provide solutions – including in the car sales space – that not only provides value to the customer, but that also puts them first.”

Woodford’s plan is to further this concept by opening more showrooms around the country within travel nodes and spaces where you can find any mobility solution you’re looking for. 

Find out how Woodford Car Sales is changing the game by visiting their new retail showroom at 1 Intersite Avenue, Springfield, Durban.

This post and content is sponsored, written and produced by Woodford Car Hire.